Startups

Thoughts on what makes startups successful, what makes a great founder and how to navigate the world of startups.

Passionately dissatisfied, ready to create a better way

Great Products Come from Passionately Dissatisfied Startup Founders

I’ve heard hundreds of pitches for businesses over the past few years — both as part of my role at Hult International Business School and in my time advising start-up founders. I’ve noticed a pattern. If your pitch starts with “an app/token/coin that…”, your business is almost definitely going to fail. The problem isn’t that

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Can We Control What People Think About Us?

The opinions other people form and adjust about us can be critical personally and professionally. People’s opinions of us give us our practical authority, our ability to influence and our ability to draw satisfaction from our work. Though we may often feel powerless to shape the opinions that others have of us, the truth is that we have much more influence than

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The perfectly wrong person to put in charge of building a new product

Many years ago, I created and delivered training for resellers of LiveVault, one of the first online backup services. At the time, what we were selling was very new and counterintuitive to most of our target customers. We were basically telling them that what they were doing and had been doing for many years (often

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Nobody really hates marketing, but everyone hates BAD marketing (updated)

I’ve been struck by how many times I’ve heard people say – “I hate marketing” or “I hate being marketed to.”  While I’ve probably said the same thing myself, I feel myself nonetheless getting defensive. It makes me uneasy. I would argue that what they’re really saying is that they hate BAD marketing.  They dislike being

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