“I didn’t have time to write a short letter, so I wrote a long one instead.” Mark Twain
With words, it’s very easy to confuse quantity with quality. Here are some ideas about how to get to the point:
- Pretend your audience are children
- Outline everything, de-dupe and then cross out anything not absolutely relevant
- Write in short, simple sentences
- Avoid scope creep – stick to your original point
- Re-read, then re-read again. Then, re-write
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